A bi-weekly newsletter on leadership, company culture, employee engagement and employee feedback by Claire Lew.

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Issue 6 Interview with Joanna Wiebe, Founder of Copy Hackers


Every few weeks, I ask one question to a founder, CEO, manager, or business owner I respect…

A chat with Joanna Wiebe

Joanna Wiebe is the founder of Copy Hackers – an acclaimed site + service that helps businesses write better. She also most recently co-founded Airstory. I’m a big fan of her work. In this interview, she opens up about what she struggles with leadership, to this day. Thank you for your candor, Joanna!

Transcript of the interview here


Latest leadership reads

Memo to the CEO: Are you the source of workplace dysfunction?
“The risks of turning insensitive and unkind to others increase as you become more senior.” Written by Robert I. Sutton, McKinsey Quarterly

How to Regain the Lost Art of Reflection
“A 2015 Harvard Business School study showed that CEOs’ schedules typically leave them with as little as 15% of their time for working alone.” Written by Martin Reeves, Roselinde Torres, Fabien Hassan - Harvard Business Review

Three Simple Questions This GE Exec Asks To Solve Big, Complex Problems
“GE Vice Chair Beth Comstock explains how remaining “carefully uninformed” helps her see the big picture, no matter how complex a challenge becomes.” Written by Beth Comstock, GE Vice Chair - Fast Company

Liberate Your Team with Clearer Processes
“At their heart, effective processes are not about adding red tape — they are about enabling ‘flow.” Written by Elizabeth Doty, strategy + business

Leila Janah on Knowing When to Let Go
“You have to get good at ceding control and not taking things personally. I think even the best entrepreneurs have really struggled with that.” Written by Adam Grant, The New York Times


Favorite leadership reads

Bored People Quit
“Boredom shows up quietly and appears to pose no immediate threat. This makes it both easy to address and easy to ignore.” Written by Michael Lopp (rands), randsinrepose.com

Leadership Is Not About Your Good Intentions
“Junior people we evaluate on effort. Senior people we evaluate on outcomes.” Written by Johnathan Nightingale, the co-pour

10,000 Hours with Reid Hoffman: What I Learned
“Reason is the steering wheel. Emotion is the gas pedal.” Written by Ben Casnocha

Leadership character: The role of courage
“Courage is a critical yet complex component of character-based leadership, and has two components: physical and moral.” Written by Col. Eric Kail, Washington Post

51 Things Your Employees Won’t Tell You (Unless You Ask)
“Your employees have something to say but probably won’t tell you. Are you asking the right questions?” Written by John Brandon, Inc.com


Just for fun

Jim Carey: I Needed Color - An incredible six minute video that unpacks the artist in Jim Carey.


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