March 27, 2015

Dear business owner with growing pains,

You own your company, but how well do you know your company?

If you answered, "Not as well as I'd like..." it's okay, you're not alone. We've helped over a hundred business owners overcome the same struggles.

Is this you?

When you first started, your company only had a few people. Today, you're 30, 40, 50 strong.

You don't all rub shoulders anymore, and it's getting harder to stay current on how everyone feels about the company.

You realize that you don't know the name of your employee's spouse. (How did that happen?) You’re caught off-guard when one of your employees, who you thought was happy, decides to leave.

You don’t know your company as well as you used to. As your responsibilities grow and your time seems to shrink, you know it will only get worse.

Introducing Know Your Company

I'm Claire Lew, the CEO of Know Your Company. If you've been nodding your head while reading this, I’m glad to share our tool with you.

Know Your Company helps you learn something new and important about your company every week.

We help you achieve three outcomes:

  1. Every week, you learn how your employees feel about your business, the work, the culture, etc. It's the stuff you want to know, but aren't always sure how to ask.
  2. Every week, everyone learns what everyone in the company is working on. No one should feel in the dark about what's going on in the company.
  3. Every week, everyone learns more about each other as people. This could be a favorite recipe or movie. The small connections can bring people a little closer together.

The philosophy powering it

Know Your Company is more than a piece of software, more than a business – it's a way to help people communicate openly and honestly at work.

We're rooted in a few core beliefs:

  • You have to want the truth. This isn't about checking a box. This is about genuinely getting to know your people better.
  • You have to ask questions. You can't expect information to come to you. A leader's job is to go first, and start the conversation.
  • You have to be committed to taking action. The entire purpose of feedback is to do something with it. Otherwise, why ask for feedback at all?
  • You have to make it a routine. You can't ask for feedback just twice a year. Information dumps aren't useful or timely enough to act on.
  • You have to make it easy. It can't be a burden to get to know each other better, or else no one will do it – including you.

A solution that works

Our software was originally built by Basecamp (formerly 37signals), the company who makes the world's most popular product management tool.

Since then, more than 5,000 people at companies like Airbnb, Kickstarter, Medium, Happy Cog and TechStars use Know Your Company every week. Check out what some of them have to say about using our product.

These companies have uncovered insights that lead to real changes in their day-to-day operations. They've made changes to hiring, recruiting, on-boarding, meetings, benefits, performance reviews, development priorities, and customer service...all because of Know Your Company.

Put it to work for you

Before using Know Your Company, there are a few requirements to make sure it's a good fit:

  • You own a company with between 25 and 75 employees. It’s okay if you grow beyond that, but it’s typically best to start with less than 75 employees.
  • You’re struggling with growing pains.
  • You’re committed to acting on feedback, if something reveals itself.
  • You’re willing to invest just $100 per employee. This is a one-time investment, not an ongoing expense. For example, if you have 27 employees, you'd invest $2,700 in the product, once. No monthly or annual fees.

If this sounds like you, and you want to get to know your company better, send me an email at and I'll give you a personal tour of the product. If you’re in Chicago, we can do it in person. Or we can do it via Skype, iChat, WebEx, GoTo Meeting, or whatever works for you.

Know *your* company

If you like what you see, we'll set everything up for you right away. The insights will flow week after week. Months from now, you’ll know more about your company than ever before.

If it doesn’t work for you, you can have all your money back. I don't want to keep your money if you aren’t getting to know your company better.

So let’s get started. Drop me an email at Tell me your story, your struggles, your managerial growing pains. And I’ll show you how Know Your Company can help.

I’m looking forward to helping you get to know your company again.

Cl signature

-Claire Lew
CEO of Know Your Company