The most deceptively difficult thing for any manager to do is to give honest feedback well.
In our heads, it seems straightforward enough. We know it’s the right thing to do. We know it’s important. We should just get on with it.
But it’s never that simple. We don’t want to demotivate an employee with our feedback. We don’t want an employee to think we’re out to get them. We don’t want our feedback to backfire.
As a result, we find ourselves sugarcoating the piece of feedback we’re trying to give. We skirt around the issue, or avoid giving the feedback all together. In fact, according to studies published in Harvard Business Review previously discussed, 21% of managers avoid giving negative feedback entirely, and 44% percent of managers report that they find it stressful and difficult to give negative feedback, all together.
All is not lost. It’s possible to give honest feedback so it doesn’t feel so stressful and difficult. Keep these four things in mind…
Come from a place of care.
You’re giving feedback because you care. You deeply care about this person’s personal and career growth. You deeply care about the project’s success. You want both the person and the company to thrive. Communicate these things. Ask yourself: “What can I say to let this person know that this feedback is coming from a place of care and helpfulness? How do I let this person know I have good intentions, and that I’m not trying to spite them or be rude?” As you deliver the piece of critical feedback, make this clear.
For example, you could say something like: “I’m saying this because I believe in you and I want you to succeed…” or “This is important to me because I care about the company’s direction as a whole…” or “This matters to me because I only want to ensure that we perform well as a team…”
Come from a place of observation.
We’re often worried that the person is going to take any negative feedback personally. This is a big reason why we avoid giving feedback or sugarcoat our feedback. It’s to say, “Hey look, I don’t think you’re a bad person…” or “I don’t want you to be mad at me…” Instead, look to communicate your feedback more objectively. Come from a place of observation. Focus on the actions and the situation of what happened — what you observed — and not the personal attributes or characteristics of the person.
For example, if you think a coworker wrote a sloppy email to the client, instead of saying: “I think you’re careless and sloppy”… you could say, “I noticed that in the email you wrote, there were a few careless mistakes that seemed sloppy.” See the difference? The former makes it about the person, while the latter makes it about your observations on what has happened.
Come from a place of fallibility.
Your feedback is not infallible. Don’t forget that your feedback is only an interpretation of what you observed, and your own perspective of how things can improve going forward. Your perspective is not a universal truth. You could be wrong. Be willing to admit that your feedback, while it’s something you strongly believe in, is colored by your own personal lens. Ask yourself: “How can I remind this person that this feedback is only my opinion ? That this isn’t the word of God, that mistakes happen, that there may be information I’m missing?”
A few examples of how you can do this is to say directly: “I might be off…” or to ask, “Is there any information that you think I might be missing?”
Come from a place of curiosity.
When you give feedback, it should feel like a conversation. No one likes being talked at. Your time to give feedback also as a time to listen to what the other person thinks, as well. Be curious. Consider: “How does this person feel about my feedback? Was there anything I might have misinterpreted or overlooked? Is there anything that I can be doing better to help support the other person?” You want to invite the person to give their side of their story.
To do this, simply ask after sharing your feedback: “What do you think?”
When you’re curious, you’re signaling that you value hearing their perspective on what happened. You’re not mad, upset, or resentful. You see the moment of giving feedback as an opportunity to learn and get better as a leader, yourself.
Sure, all the tactics I’m describing are a little more nuanced than other ways you might be familiar with to give feedback – especially the catchy “Shit Sandwich” moniker, in particular. And yes, they require a bit more intention and thought prior to do well.
But when you come from a place of care, observation, fallibility, and curiosity — it makes for a much more honest and productive conversation. You’re going to get a better result.
The person on the other side is going to feel like you’re really trying to help them… which is the whole point of giving feedback, after all. They’re going to feel like you’re giving them a real, meaningful critique.