A bi-weekly newsletter on leadership, company culture, employee engagement and employee feedback by Claire Lew.

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Issue 9 Interview with Wil Reynolds, Founder of SEER Interactive


Every few weeks, I ask one question to a founder, CEO, manager, or business owner I respect…

A chat with Wil Reynolds

As the founder of SEER Interactive, a 100+ person SEO company, Wil Reynolds recently turned down an 8-figure offer for his company. In this 17 minute interview, he shares lessons learned on naivité, transparency, and how to not enable your employees to lie to you.

Transcript of the interview here


Latest reads

  • How to Be a C.E.O., From a Decade’s Worth of Them
    “It started with a simple idea: What if I sat down with chief executives, and never asked them about their companies?” Written by Adam Grant, The New York Times

  • From Girl Scout to Girl Scouts’ CEO
    “Anna Maria Chávez joined her local Girl Scout troop in Arizona when she was 10 years old. In her 40s, she would return to the Girl Scouts to begin her tenure as the first woman of color to lead the 105-year-old nonprofit.”  Written by Elisha Brown, The Atlantic

  • What Elon Musk Taught Me About Growing A Business
    “Every person in your company is a vector. Your progress is determined by the sum of all vectors.”  Written by Dharmesh Shah, Founder + CTO of HubSpot

  • A Survey of How 1,000 CEOs Spend Their Day Reveals What Makes Leaders Successful
    “Our evidence suggests that hands-on managerial CEOs are, on average, less effective than leaders who stay more high-level.”  Written by Oriana Bandiera, Stephen Hansen, Andrea Prat, and Raffaella Sadun, Harvard Business Review

  • Bosses Say They Want Employee Input. Then They Ignore It.
    “The answer isn’t that leaders have to blindly follow the advice given by their employees. But there are actions leaders can take to make employees feel as if they were heard, even if the final decision isn’t precisely what they recommended.” Written by Jennifer Deal, Wall Street Journal


Favorite reads

  • The Risk Not Taken
    “For the first three years of Bonobos, I lived with $3,000 in the bank, a $3,000 apartment, and $150,000 of debt.” Written by Andy Dunn, Founder of Bonobos

  • Avoiding Organizational Debt
    “The most common decision is to not make a decision yet” Written by Scott Belsky, Founder of Behance + 99U and Venture Partner at Benchmark

  • Lead at your best
    “Five simple exercises can help you recognize, and start to shift, the mind-sets that limit your potential as a leader.” Written by Joanna Barsh and Johanne Lavoie, McKinsey Quarterly

  • Unintuitive Things I’ve Learned about Management (Part 1)
    “If the idea of talking to people for 8 hours straight sounds awful, then you will probably not enjoy the day-to-day of management.” Written by Julie Zhuo, Product Design VP at Facebook

  • The Lives and Times of the CEO
    “From 100 years back to a quarter century ahead, the evolution of the chief executive officer.” Written by Ken Favaro, Per-Ola Karlsson, and Gary L. Neilson, strategy + business


Just for fun


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