CEOs who use Know Your Company are always surprised with how quickly their employees take to the product, and how easily it becomes routine in the company to use. Employees also often share how easy to use and unintrusive Know Your Company is. But, don't take our word for it. Read exactly what CEOs and employees said here.
When kicking off Know Your Company, we strongly recommend that the leadership team make a personal announcement to the company. This helps set expectations about positive change, explain how it works, and get people excited about participating. Here's a sample email that we provide that most of our CEOs end up using.
Some CEOs will also choose to make this announcement in person, or at an all-company meeting. The important thing is that employees feel it's a genuine effort coming from the leadership team.
Not at all. For employees, they'll typically spend a minute or two answering a question, and a minute or two skimming the responses.
On average, our companies will see about 25% - 30% response rates. It depends though on the question (if you ask a specific, relevant question, it'll yield more responses). It also depends on the week (if it's a busy week, folks may prioritize getting other things done first).
However, we tell folks not to get too hung up on response rates. The most important thing is that you're getting high quality feedback – not just a high quantity of responses. For example, are you hearing from folks who are typically quiet? Are you hearing a suggestion that's actually worth implementing? The real value of Know Your Company comes from uncovering things that you typically wouldn't know about. Response rates aren't always indicative of that. So we encourage the CEOs we work with to focus on seeking out quality feedback, more than anything else.
Here are some examples of Company Questions...
Here are some examples of Social Questions...
We've found that anonymity doesn't work when you've got less than 100 people in company. You can usually tell who said what :-) Anonymity ends up breeding distrust and becomes counterproductive in a company.
Anonymous feedback is also difficult to act on. When you don't know who made a certain suggestion, you can't follow up to ask "why" or to get specifics on how to implement the idea that someone had.
You can read more about our opinion on anonymous feedback here.
Sure. Naturally, an employee may voice an opinion through Know Your Company that you may not agree with, or that you feel is "negative" in tone. It happens in every company.
However, for our customers, here's the way they view it: They'd prefer to know about that negative comment, rather than pretend it doesn't exist.
Otherwise, without Know Your Company, that negative sentiment festers and spreads. The advantage with Know Your Company is you can now take action on it. You can follow up one-on-one with the employee who made the comment, or address the whole company about it.
As you might've guessed, there's no definitive way to know how honest someone is. Some people will be more forthcoming in their responses than others.
However, Know Your Company is intentionally designed to encourage honest feedback. We've carefully written the copy in the app to be friendly, and designed the user interface to feel non-intimidating to use.
In addition, to encourage employees to feel comfortable voicing their thoughts, we require our CEOs to make a personal announcement about Know Your Company. This helps set an open and positive tone in the company. You can click here to view the email template we give CEOs to introduce Know Your Company to their employees.
What a great question! Know Your Company is absolutely NOT trying to replace in-person interactions, by any means! We are big believers that the best way to get to know your employees is to simply talk to them, face-to-face. Know Your Company merely acts as a catalyst for those conversations. For example, we help a CEO and her employees know what to talk about and who to approach. And, we help scale those conversations as the company gets bigger and more distributed. It’s not trying to replace those conversations, though — only to enhance them and help them happen more often.